How can electric hydraulic pallet truck salesmen avoid cognitive biases?

The word cognitive bias is often mentioned in vocational training for employees. The so-called cognitive bias is the idea that one thinks it is right, but is actually wrong. Cognitive biases often form in our habitual thinking patterns, in our unconscious.

So how can our electric hydraulic pallet truck business personnel avoid cognitive bias in communication with customers?

Some suggestions are given: First of all, we should avoid habitual thinking and do not have preconceived definitions in communication with customers. Maybe when a customer says a certain word, we consciously give a bad interpretation of the word. If the customer does not touch the misunderstanding, we may make the wrong choice. This may affect the sales of electric hydraulic pallet trucks. What's more, it will affect the goodwill of the company.

It is suggested that business personnel should not be too obsessed with some successful cases in the past. Always immersing in the past will delay future development. For example, there are customers who need electric hydraulic pallet trucks. When we introduced them to customers before, we tended to prefer semi-electric stackers. However, the times are progressing and the needs of customers are also improving. Semi-electric may no longer be the main product in this market.

Never use past failures to suppress employees. This is not good for employees' future development. One thing, if you can't do it, you can't do it, don't pay too much attention to it. There is an electric hydraulic pallet truck that has not been dealt with, and one customer has not returned the order. None of these things should be a hurdle in our hearts.

In fact, we don’t need to think too much when we do something. The easiest way to avoid cognitive bias is to have no cognition. Just focus on the things in hand, do what you need to do step by step, let some of your thoughts come and go, calm and natural.